Nike is an excellent company with long-term vision and global perspective. Innovative technology is a long-term work for Nike, it has never interrupted. Nike used to apply the newly developed technology on the design of classic shoes, thereby giving a new element to the Nike sneakers. As the originator of Air Max series, Nike Air Max 1 of course has a vital role. This series shoes starting the trend of air cushion. Air MAX AIR launched the network yarn shoes Air Max 1-prototype, matching the breathable lightweight Hyperfuse technology, breaking the previous Air Max 1 shoes of feeling bloated, and continued the Air Max 2011 classic traditional designs, colors and design it is very natural, full of very durable solid texture. This pair of running shoes with the new color scheme with the legendary broke into our lives again, yarn as an uppers material in it to network, not only have a breathable, also joined the white contrast, different colors, highlighting the distinctive t exture, are shoes with a fresh feeling, increasing unique aesthetic temperament in spring and summer, the publication's color scheme is ideal for spring and summer wear. High-tech shoes, using technology to speak, a pair of high-tech shoes you thousands of miles.Means in the spirit of the brand in consumer awareness, representatives, of meaning, symbol, implied by the brand personality, emotions, tastes and integrated cultural factors combined. Brand essence of the spirit is the spirit of a rich personality that can represent the enterprise, it is the brand or brand in the production and management decision makers in the long-term to gradually cause the formation of beliefs, values or business purposes. Brand spirit to the different areas of business content, method, restricting the pursuit of history and reality have differences, is brand gradually formed in the production and operation activities of thought with personalized color representations. Brand spirit-IL dissemina tion channels have varied, for strengthening their brand awareness and brand marketing have an important role. Co-founder of Nike Bellmen said: "as long as you have a body, you are the athletes. And as long as the world's athletes, Nike will continue to grow. "Another Knight, the founder believed that sport no end, only individuals will never stop fighting spirit, spirit of innovation throughout the business to be the "sports, shows, free, free" athletes of spirit as a brand of Nike pursue individuality and cultural core.Brand Spirit has power in the market competition that cannot be estimated, plays a crucial role in the development of the enterprise. Judging from the shoe industry, competition among the sneaker enterprises is more and more move to the influence of the brand spirit. Nike is more focused on marketing the brand spirit master. "Players of the sport, shows, free, free spirit" were sought after by Nike has suffered countless consumers. In order to realize the sp irit of Nike brand advocate, Nike recruited Jordan, Jackson and Woods and other athletes as advertising. These elite athletes all show unwavering faith and a sense of achievement in advertisements. Meanwhile, Nike also align the lens with ordinary people in the advertisements, images of those characterizations in the shade, and go all out for victory fighting spirit.
iAutoblog the premier autoblogger software
Không có nhận xét nào:
Đăng nhận xét